Essays about: "what are the purpose of communication"

Showing result 11 - 15 of 763 essays containing the words what are the purpose of communication.

1. 11. City branding used as an instrument for justifying the initiations of megaprojects : A master thesis of the topic city branding towards the megaprojects of Öresundsmetro and HH-tunnel

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Marko Bergman; [2023]
   Keywords : city branding; city marketing; Öresundsmetro; HH-tunnel;

   Abstract : The purpose of this thesis is to investigate and understand how cities are using brandingefforts and strategies to further initiate projects of large scale. The study takes placewithin the cities of Malmö and Helsingborg that are both competing for gaining nationalsupport towards the initiation of megaprojects. READ MORE

3. 12. Enabling Collaboration for Industrial Symbiosis Formation between Manufacturing Firms : A Study of the Norrbotten & Västerbotten Region

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Anton Nygårdh; [2023]
   Keywords : Industrial symbiosis; Collaboration; Challenges; Strategies; Manufacturing industry; Norrland; Industriell Symbios; Samarbete; Utmaningar; Strategier; Tillverkningsindustri; Norrland;

   Abstract : Purpose: The purpose of this thesis is to enhance the understanding of how collaboration in the manufacturing industry can enable the formation of industrial symbiosis by identifying challenges and strategies. To fulfill this purpose, two research questions has been addressed: What are the factors hindering collaboration and thus IS formation between companies in Norr- & Västerbotten? and What are the enabling strategies allowing collaboration for IS formation in Norr- & Västerbotten? Method: The research was conducted as a qualitative, inductive study of exploratory nature. READ MORE

4. 13. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

5. 14. Recruiting immigrants : A Swedish study of the recruitment practice in the hospitality industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Elinor Kilponen; Johanna Korssell; [2023]
   Keywords : Diversity; Immigration; Workplace; Recruitment; Diversity Management; Human Resources Management;

   Abstract : Immigration is a megatrend that continues to change our society. With an influx of people this means that the workforce becomes more diverse. READ MORE

6. 15. Aligning Business Intelligence initiatives with business strategies : Identifying alignment challenges and mitigators in SMEs

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Anton Börjesson; [2023]
   Keywords : Business intelligence; SMEs; IT and business alignment; IT alignment challenges; Business Intelligence; SMF; IT och affärsanpassning; Utmaningar med IT-anpassning;

   Abstract : Purpose: The purpose of this study is to enrich the literature, by increasing the understanding of how business intelligence (BI) initiatives can be aligned with the business strategy in small and medium enterprises (SMEs). Thus, prior research is insufficient in terms of BI and IT alignment research in SMEs. READ MORE