Essays about: "what is business intelligence"

Showing result 11 - 15 of 122 essays containing the words what is business intelligence.

1. 11. Exploring the Phenomenon of Data Science : An Exploratory Study of the Field and its Scientists

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Filip Bäck; [2023]
   Keywords : Data Science; Interdisciplinary; Practical Responsibilities;

   Abstract : The recent abundance of data combined with the current digitalisation all over the globe has made organisations across various industries become more involved with data-driven processes. The power of data is harnessed through wrangling and analysis in order to not only create valuable insights to guide strategic decision-making but to also improve efficiency and productivity. READ MORE

3. 12. AI and Strategic Decision Making Processes - An empirical study on how Large Language Models can be utilized in Strategic Decision Making Processes

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Hed Dahl; Johan Holmqvist; [2023]
   Keywords : Strategic Decision Making Processes; Artificial Intelligence; Large Language Models; ChatGPT; Data Privacy; Business and Economics;

   Abstract : The purpose of this study is to contribute with an understanding of what role AI has, and might have, in strategic decision making processes. The literature review of the study builds upon research within Resource Based Theory, Strategic Decision Making Theory and is supported by technical reports on Large Language Models. READ MORE

4. 13. Is this a threat to my individual self-perception, or an opportunity? A qualitative study unfolding the effects of generative AI chatbots on students' individual self-perception in the process of revising and updating their "selves"

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Wilma Augustsson; Karin Östberg; [2023]
   Keywords : Self-Perception; Identity Work; Identity Opportunities; Identity Threats; Generative AI Chatbots;

   Abstract : For long, scholars have been interested in the concept of identity and its continuous development, conceptualized as identity work - emphasizing its ongoing process rather than a fixed state. As a subject to change, our identities are seen to be influenced by various factors, playing a significant role in shaping our self-perceptions and determining who we are, as well as who we aspire to become. READ MORE

5. 14. Exploring the Integration of Artificial Intelligence in the Ideation Stage of Product Development in Swedish Startups: Challenges, Opportunities, and Tool Utilization

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pattranit Puapongsakorn; Ema Brazdeikyte; [2023]
   Keywords : Artificial Intelligence; Product Development; Ideation Stage; AI Tools; Startups; Business and Economics;

   Abstract : The integration of Artificial Intelligence (AI) within product development has emerged as a significant area of research, especially in 2022-2023. However, there is a lack of empirical research on how AI tools are integrated into the product development process, especially within the ideation stage of startups, and what challenges and opportunities arise from this integration. READ MORE

6. 15. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Valeur; Mantas Liekis; [2023]
   Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

   Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE