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Showing result 1 - 5 of 201 essays matching the above criteria.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. “I need the sea because it teaches me” A qualitative case study on the current integration of ocean literacy in surf education and what actors and factors can influence surf instructors in Lisbon, Portugal.

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Lina Dahl; [2023-10-18]
    Keywords : Ocean literacy; ocean sustainability; blue space activity; surfing; theory of social connection; Penta Helix model;

    Abstract : Ocean sustainability is more prevalent than ever. With our oceans degrading at rapid speeds many states and organizations turn to increasing ocean literacy in populations as a way of ensuring sustainable behaviors. READ MORE

  4. 3. Lekvärden och grönska på en urban skolgård : en undersökning av Tiundaskolans skolgård

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Julia Grassman; Ylva Ledberg; [2023]
    Keywords : Landskapsarkitektur; skolgård; lekvärden; urban grönska; friyta; Tiundaskolan;

    Abstract : Kvaliteten på skolgårdar som utemiljö är mycket viktig för barn i deras vardag. En väl utformad utemiljö uppmuntrar till och möjliggör lek, vilket i sin tur är behövligt för barnens utveckling, hälsa och välmående. READ MORE

  5. 4. Känna, tolka och tajma – ridlärarens instruktioner mot ryttarkänsla

    University essay from SLU/Dept. of Anatomy, Physiology and Biochemistry

    Author : Matilda Lundqvist; [2023]
    Keywords : känna; tolka; tajma; ridundervisning; ridlärare; ryttarkänsla; instruktion;

    Abstract : Inom ridsporten är ridläraren en stöttepelare samt tolk mellan häst och ryttare. Samarbetet mellan ridläraren, eleven och hästen är en viktig funktion till att en dag uppnå ryttarkänsla. READ MORE

  6. 5. CSR in Finnish Football

    University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Author : Ossi Vilppola; [2023]
    Keywords : Corporate social responsibility; CSR; CSR in Finnish football;

    Abstract : Corporate social responsibility (CSR) has become a prevalent topic in the world of sports. The term has only recently been introduced to the Finnish football scene, thus making it a relatively new concept to be utilized. It has been argued that football clubs in Finland have varied motivation and participation rates in terms of CSR. READ MORE