Essays about: "marketing ENVIRONMENT in sweden"

Showing result 1 - 5 of 129 essays containing the words marketing ENVIRONMENT in sweden.

  1. 1. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

    University essay from Umeå universitet/Företagsekonomi

    Author : Chris Niklasson; Louis Olakunle Ogbere; [2024]
    Keywords : Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

    Abstract : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. READ MORE

  3. 2. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  4. 3. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  5. 4. Förbjudet att använda men tillåtet att sälja : kartläggning av utrustning sålda av Sveriges största djuraffärer

    University essay from SLU/Dept. of Animal Environment and Health

    Author : Karin Kristina Haider; [2023]
    Keywords : djurvälfärd; djurskydd; burstorlek; djuraffär; smådjur;

    Abstract : One-third of all Swedish households have pets in their homes, and among the top 10 most popular animals kept as pets, we find small animals such as rabbits, guinea pigs, hamsters, rats, and mice. In the wild, these animals can run fast, jump far, dig deep, and freely climb. READ MORE

  6. 5. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

    University essay from Umeå universitet/Företagsekonomi

    Author : Alice Lindqvist; Matilda Bodell; [2023]
    Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

    Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE