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Found 3 essays matching the above criteria.
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1. Creating Engaging Brand Posts on Social Media : A quantitative study on brand post characteristics and consumer engagement
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social media is increasingly replacing traditionalmedia, which has influenced the way of advertising. Social mediaplatforms enable a two-way communication between brands and itsconsumers. READ MORE
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2. Using mobile apps to facilitate English learning for college students in China
University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITAbstract : With the popularization of mobile technology and the explosion of apps, Chinese college students can use mobile apps to improve their English ability. While there is considerable enthusiasm for using apps to support learning with their multimedia capabilities, portability, connectivity, and flexibility, there is a paucity of research evidence about whether such approach can facilitate English learning for college students and what students’ attitudes are towards the new approach. READ MORE
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3. Car Purchasing Behavior in Beijing : - An Empirical Investigation
University essay from Handelshögskolan vid Umeå universitetAbstract : This study aims to give an overview on young Chinese consumers’ car purchase behavior. The results show that car purchasing decision is an important decision for most of Chinese. Consumers get information from different channels. READ MORE
