Essays about: "Laura Woo"
Found 1 essay containing the words Laura Woo.
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1. Creating Engaging Brand Posts on Social Media : A quantitative study on brand post characteristics and consumer engagement
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social media is increasingly replacing traditionalmedia, which has influenced the way of advertising. Social mediaplatforms enable a two-way communication between brands and itsconsumers. READ MORE
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