Essays about: "younger consumers"

Showing result 21 - 25 of 56 essays containing the words younger consumers.

1. 21. I like to experience clothes, you know : The Role of Online Resale Platforms in Consumers’ Fashion Consumption

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Jean-Paul Bakkenist; Alice Lammers; [2021]
   Keywords : Resale platforms; online clothing resale; liquid consumption; fashion cycle; sustainability;

   Abstract : The study aims to gain insights on whether the use of online resale platforms alter the relationship that consumers have with their clothes and how that - as a consequence - leads to a changed consumption pattern. With the awareness of the significance of resale, potentially causing wide-scale industrial changes, the aim is also to examine the possible environmental effects resale can have. READ MORE

3. 22. The role of information and behavioral biases in consumer choice for climate friendly proteins

   University essay from SLU/Dept. of Economics

   Author : Madina Alieva; [2021]
   Keywords : climate friendly food; legume-based proteins; sustainable consumption; willingness to accept; willingsness to pay; WTA-WTP disparity;

   Abstract : The transition from animal towards alternative proteins can help reduce the negative impact of the food systems on the environment and human health. To promote healthier and more sustainable food systems, consumers around the world are encouraged to explore alternative diets and switch towards more environment-friendly protein sources. READ MORE

4. 23. Personalised News in the World of Internet : Exploring solutions for a tailored news experience

   University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

   Author : Amine Balta; [2020]
   Keywords : personalisation; customisation; user experience; tailored news; personalised news; customisable news; personalisering; anpassning; användarvänlighet; anpassat innehåll; personaliserade nyheter; anpassade nyheter;

   Abstract : The landscape of news consumption has drastically changed, and so has the expectations. It is no longer about sitting at the breakfast table and reading the physical newspaper, the reader expects a well working digital solution. READ MORE

5. 24. The Attitude of Generation Z towards the Sharing Economy : A comparative study on Indian and Swedish generation Z

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Krishnakumar Senthilkumar; Abin Jose; [2020]
   Keywords : Attitude; Intention; Behaviour; Generation Z; Sharing Economy.;

   Abstract : As a result of technological growth, there is a change in lifestyle which increases thedemands and expectations of consumers, especially in younger generations. Thisdemand forces the companies to update their business models to fulfil customerneeds, which results in the development of mobile applications and websites thatprovide convenience and flexibility to the users. READ MORE

6. 25. Personalized Advertising: Examining the Consumer Attitudes of Generation Z Towards Data Privacy and Personalization : A study of consumer attitudes towards the commercial usage of personal data

   University essay from

   Author : Jennifer Taneo Zander Taneo Zander; Anna-Maria Mirkovic; [2019]
   Keywords : personalized advertising; data privacy; consumer attitudes; consumer behavior; generation z;

   Abstract : Abstract Background The advancement of Internet technology and the ability of companies to process large amounts of information has made it possible for marketers to communicate with their customers through customized measures, namely personalized advertising. One of the primary aspects that differentiates personalized advertising from traditional advertising is the collection and use of consumers’ personal information, which have presented marketers with numerous benefits and opportunities. READ MORE