Essays about: "younger consumers"

Showing result 6 - 10 of 56 essays containing the words younger consumers.

  1. 6. Motivating Generosity - Investigating Persuasive Strategies for Increasing Clothing Donations to Charitable Causes

    University essay from Lunds universitet/Innovation

    Author : Hannes Bjurström; Arvid Andersson; [2023]
    Keywords : Persuasive Technology; Behavior Model; User Centered Design; Motivation; Encouraging Donation; Technology and Engineering;

    Abstract : Today, the textile industry in Sweden is responsible for up to 1800 tons of textile waste per year, a poor use of resources that results in a negative environmental impact. Additionally, with the rise of fast fashion, which is characterized by rapid trend circulation and a clothing production that matches, clothes are discarded at a higher rate than ever before. READ MORE

  3. 7. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Bo Ting Li; [2023]
    Keywords : conspicuous consumption; fashion consumption; young Chinese people; China’s economic growth; Chinese middle class; consumption factors; sustainability; Business and Economics;

    Abstract : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. READ MORE

  4. 8. TikTok Made Me Buy It : Influencer Marketing on TikTok: What Affects Swedish Consumers' Purchase Intentions?

    University essay from Jönköping University

    Author : Johanna Nilsson; Filippa Nilsson; Ellen Johansson; [2023]
    Keywords : Influencer marketing; Social media marketing; Electronic Word-of-Mouth; Consumer behavior; Purchase intention; TikTok marketing.;

    Abstract : This study investigates the impact of trustworthiness, perceived expertise, and parasocial relationships on Swedish consumers' purchase intentions on TikTok, focusing on influencer marketing. The problem addressed in this study is the lack of understanding of consumer behavior on TikTok in the context of influencer marketing. READ MORE

  5. 9. Utmaningar och möjligheter för mindre mjölkkobesättningar i Sverige : en kvalitativ studie med fokus på djurvälfärd, smittskydd och klimatanpassning

    University essay from SLU/Dept. of Clinical Sciences

    Author : Sofia Carlsson; [2023]
    Keywords : svensk mjölkproduktion; mindre mjölkkobesättning; utmaningar; möjligheter; styrkor; djurvälfärd; smittskydd; klimatanpassning;

    Abstract : Mjölkproduktionen är en viktig del av den svenska livsmedelsförsörjningen. För att mjölkgårdar ska bidra till en hållbar sådan krävs bland annat att de har ett gott smittskydd, god djurhälsa och en klimatanpassad produktion. READ MORE

  6. 10. Effects of marine contaminant mixtures on the copepod genus Pseudocalanus. How ambient contaminant mixtures affect mortality, food intake and fecal pellet production.

    University essay from Göteborgs universitet / Institutionen för biologi och miljövetenskap

    Author : Elisabeth Fenske; [2022-10-27]
    Keywords : ;

    Abstract : Chemicals are present in almost every part of human society and their benefits to our everyday life are undeniable. Besides those benefits, chemicals are known to cause harm to both human health and the environment. READ MORE