Essays about: "younger consumers"

Showing result 16 - 20 of 56 essays containing the words younger consumers.

  1. 16. New Concept Development of a Blood Glucose-Balancing Functional Beverage

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Fiona Ernesta; [2021]
    Keywords : nordic berries; blood-glucose; functional beverage; food engineering; Technology and Engineering;

    Abstract : Type 2 Diabetes Mellitus (T2DM) have known to be one of the most common degenerative diseases which highly correlate with lifestyle, including consumption habits. It cannot be denied that the availability and accessibility to high processed food, high in carbohydrates play an important role on increasing the risk of T2DM. READ MORE

  3. 17. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  4. 18. Follow generational footsteps, or minimize future footprint? : Exploring the motives behind Gen Z’s meat consumption and the implications on the marketing of meat substitutes

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nora Berggren; Sandra Pöder; [2021]
    Keywords : Gen Z; Sustainable consumption; Consumer behavior; Gender differences; Stereotypes; Marketing;

    Abstract : Background: The environmental changes leave the younger generation (Gen Z) to worry about their future, which means implementing changes in their consumption behavior. With global meat consumption drastically increasing, Gen Z has the potential to frame their food consumption patterns for the future. READ MORE

  5. 19. Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alessandro Solmi; Peter Moane; [2021]
    Keywords : Brand Extensions; Engagement; Interaction; Supporters; Football clubs; Business and Economics;

    Abstract : Title: Supporting the Cause: How Can Football Supporters Engage with a Club’s Brand Extensions Seminar Date: June 4th, 2020 Course: BUSN39: Degree Project in Global Marketing Authors: Peter Moane and Alessandro Solmi Supervisor: Ekaterini Drosou Thesis Purpose: This research aims at understanding what English supporters of football teams with a small fan base deem important in order to buy, engage or interact with the brand extensions put in place by their favourite club, thereby contributing to the club’s revenue. Methodology: The thesis adopts a relativist ontology and a social-constructionist epistemology, which induced authors to choose a qualitative method and an abductive approach. READ MORE

  6. 20. Jumping on the bandwagon? : an explorative study on how female Gen Z consumers perceive global brands’ engagement in activism, and how their perception influences their brand loyalty

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Masstewal Mekuriaw; Muskaan Khurana; [2021]
    Keywords : Brand activism; Brand loyalty; Brand perception; Female; Generation Z; Gen Z consumer; Global brand;

    Abstract : Brands’ engagement in activism is increasing as consumers expect more of brands, especially the younger generations. However, brands have different intentions behind their engagement in activism. READ MORE