Navigating Sustainability Oriented Innovation Processes

Abstract: There is strong interest across industries and academia in exploring the potential of innovation to address global sustainability issues and hence assist in making a paradigm shift towardsmore sustainable practices. To overcome the challenges of sustainability it is not enough to inject incremental solutions but a paradigm shift should suggestively be aimed at. As a result Sustainability innovation is being approached more holistically as opposed to in the past when it mostly focused on process, product or organisational innovation. The concept ‘SustainabilityOriented Innovation’ (SOI) considers this holistic view and looks at innovation as a process or trajectory and considers sustainability from a both social, environmental as well as an economic perspective. For holistic solutions to arise it is evident that challenges need to be solved togetherin multi actor networks and not in an insular manner. Yet, researchers have in the past focused mostly on who should govern or be involved in sustainability innovation whilst there is a lack in understanding how it should be accomplished collectively. Understanding how different parties such as civil society, public authorities and industries can collaborate to create valuable solutions can be imperative for future sustainable development.By combining SOI with Actor Network Theory (ANT) this paper sheds light on how actors engage in SOI processes and form a multi-actor network. Actor Network Theory helps deciphering the innovation process, viewing it as non-linear and continuously evolving negotiation between multiple actors rather than as an insular and linear process. Two SOI cases are examined through the theoretical lens of ANT to investigate the innovation process through moments of translations rather than static stages. As the integration of SOI and ANT is under researched this paper makes a theoretical contribution by integrating the theories and thus enriching this area. Findings emphasise how the focal actor, in a SOI process, engages with other actors in the multi-actor network. The findings can hence assist actors in initiating or transitioning towards Systems building approach by shedding light on how to navigate the complexities of the process and engage with other actorsinvolved.