Innovation Gene: the relationship between financial performance and communicating innovation in mission statement

Abstract: Mission statement is important to companies, especially as a strategic communication tool with stakeholders. Innovation is also important to companies and has its implications on performance. This study examines the relationship between financial performance and explicitly communicating innovation in mission statement. The study uses a quantitative approach with logistic regression to test empirical hypotheses related to revenues, profits, change in assets and market value, and their relationship with explicitly communicating innovation in mission statements. The conclusion is that among all the financial performance indicators considered, only market value represents a strong and significant result, indicating a positive relationship with explicitly communicating innovation.