Factors influencing SMEs' export performance : A case study of Chinese SMEs

Abstract: Small and medium-sized enterprises play much more important roles in both domestic and international markets nowadays. The issue that factors influence their export performance (mainly the export sales and profits) also becomes much more attractive these years. The purpose of this thesis is to investigate the factors which influence the SMEs’ export performance and how each factor influences the SMEs’ export performance. This study is built on a modified model of the factors influencing the SMEs’ export performance. The authors use case study to conduct this research, and one company’s (Company B’s) data is collected through the semi-structured interview. Some findings are obtained: the important factors which influence Company B’s export performance contain the trade shows, the expenses on getting the authentication, capital sources, export rebate, firm network, firm previous experience, firm competencies, personal network, international orientation and personal previous experience. In addition, the authors also find the effect of firm size is indirect. However, customs duty, transportation, as well as building up the brand do not play important impacts on export performance. Take the trade shows as an example, personal cards and product samples are sent to the customers, then the customers who are interested in the products will contact Company B. In this way, the customers are accumulated and the export sales increase. Thus, the export performance is enhanced.