Perceived effect from using a gamified app developed to reduce employee greenhouse emissions

Abstract: This study has focused on investigating the perceived effect on knowledge, retention and engagement from using a gamified app developed to reduce employee greenhouse emissions. Data was gathered using a “deed-based” mobile application at a large nordic commercial IT company. The employees of the company entered a month-long campaign commitment to try and improve their knowledge of sustainable emission behavior. After completing the campaign period we conducted interviews with select people to gather qualitative insight of their experience. The results found indicate that participants do not conclusively perceive a knowledge increase of sustainability and greenhouse emissions after the campaign ended. Participants generally enjoyed the competitive aspect of the gamified app, often referring to it as fun and engaging. In some cases, participants became very engaged and initiated deeper sustainability discussions with their teammates during the campaign.