Essays about: "AIDA advertising"

Showing result 1 - 5 of 7 essays containing the words AIDA advertising.

1. 1. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Rebecca Hansson; [2022]
   Keywords : Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

   Abstract : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. READ MORE

3. 2. Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Xinwei Zhang; [2022]
   Keywords : Marketing Communication; Digital display advertising; Human images; Social media influencers; AIDA model; TPB model; Purchase intention; Social Sciences;

   Abstract : With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. READ MORE

4. 3. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yulia Lunina; [2020]
   Keywords : Dark market; alcohol marketing; marketing communication tools; the AIDA model;

   Abstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE

5. 4. The Making of ‘Sustainable Consumerism’ - A critical discourse analysis of the discourse of sustainability found in Oatly’s product advertisements

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Lindkvist Julia; [2020]
   Keywords : critical discourse analysis; AIDA; advertising strategies; sustainability discourse; Oatly;

   Abstract : With the help of various advertising strategies this study addresses the Swedish, plant-basedfood-production company Oatly, and their advertisements to see how the discourse onsustainability is approached. By using critical discourse analysis, and primarily Fairclough’sthree-dimensional-model for analysing discourse (1989, 1995) as well as the marketingframework AIDA, these advertisements have been analysed to see how the companymanages to tempt and persuade their consumers into consumption. READ MORE

6. 5. May I Interest You in a Freshly Brewed Presidential Candidate? : An Analysis of Presidential Campaign Television Advertisements in the United States, 1952-2016

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Simon Johansson; [2017]
   Keywords : Professionalisation of political communication; The AIDA-model; Rhetorical political analysis; Political advertising; Presidential election campaign;

   Abstract : This study aims to shed light on the relationship between the commercial advertising model AIDA (Awareness/Attention, Interest, Desire, Action) and political television advertising, with a historical perspective being of extra interest. In order to do so, the study made use of theories concerning the AIDA-model, representation, rhetoric (with focus on ethos, pathos, and logos), and the professionalisation of political communication. READ MORE