Essays about: "Active Innovation Resistance"

Found 2 essays containing the words Active Innovation Resistance.

1. 1. NFT Art: Restrained or Painting the Future? : Perceived Barriers in the NFT Art Market - Active Innovation Resistance Theory

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Fabienne Michi; Jannik Nobbe; [2022]
   Keywords : NFT Art market; NFT ecosystem; Blockchain; Active Innovation Resistance; Situation-Specific Factors; Innovation-specific Factors; Functional and Psychological Barriers; Factors;

   Abstract : Background: NFTs (non-fungible tokens) have raised much attention within last year’s media. Many uses can be addressed by and benefit from the underlying technology that enables NFTs. NFTs have already found applications in various industries and are representing a disruptive technological innovation. READ MORE

3. 2. An Innovation Resistance Theory Perspective on Sustainable Fashion

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rewan Magdy Fathy Abdelrahman Kholousy; Anthi Triantafyllidi; [2021]
   Keywords : Active Innovation Resistance barriers; Talke Heidenreich; Innovation Resistance theory; Ram Seth; Diffusion of Innovations Theory; Rogers; Socio-psychological Theories; Consumer Reluctance to Innovations; Circular Economy; Fast Fashion; Sustainable Fashion; Fashion Industry; Innovation; Innovative Products; Socio-demographic Factors; Circular Fast Fashion; Fast Fashion Market; Virgin Fashion; Business and Economics;

   Abstract : The aim of this thesis is to explore the relative importance of the eight psychological Active Innovation Resistance (AIR) barriers, from the new typology of AIR barriers developed from Talke and Heidenreich in 2014, on the consumer’s intention to adopt or buy circular fashion products. Moreover, this thesis examines whether the socio-demographic factors of age, employment status, and educational level have an influence on the adoption process. READ MORE