Essays about: "Advertising Articles"

Showing result 1 - 5 of 21 essays containing the words Advertising Articles.

  1. 1. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Lingqing Song; [2023]
    Keywords : ;

    Abstract : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. READ MORE

  3. 2. Structural sexism, “it's just a coincidence” : An interview study on the silence at Swedish advertising agencies

    University essay from Stockholms universitet/JMK

    Author : Charlotte Elgtberg; [2023]
    Keywords : Advertising agencies; Sexism; Silence; Structural discrimination; Organizational communication; Feminism; Reklambyråer; Sexism; Tystnad; Strukturell diskriminering; Organisationskommunikation; Feminism;

    Abstract : Sweden has been named one of the most equal countries in the world and is a role model for many. Despite this, there are hierarchies within companies that favor white middle-aged men. This has raised questions about what gender equality actually looks like in practice. READ MORE

  4. 3. Programmatic Advertising’s Effect on Consumer : Artificial Intelligence Technologies in Advertising and Marketing on Consumers Decision Making

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Hilal Ahmad; Sepehr Mokarram; [2021]
    Keywords : Consumer Decision Making; Programmatic Advertising; Tailored Advertisements;

    Abstract : Background:  With the ever-growing advancement of technology and the implementation of new groundbreaking technology in our day-to-day lives, a path of curiosity was opened that attracted attention. Just how much does the use of artificial intelligence (AI) affect consumer behavior and how much do consumers trust AI. READ MORE

  5. 4. Self-served campaign management tool for contextual advertising

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Magnus Emanuelsson; [2020]
    Keywords : ;

    Abstract : Advertising is an essential way of communicating value to the audience. Adlede does this with context in focus when finding articles with right content to the right campaigns. To know if matching articles are good, advertisers need to get statistics from the campaign. Today a tool for this does not exist. READ MORE

  6. 5. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Alicia Gant; [2018]
    Keywords : Marketization of Journalism; Native Advertising; Political Economy of Media; Democracy; Professional Identity; Interpretative Repertoires; Social Sciences;

    Abstract : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. READ MORE