Essays about: "Reklambyråer"

Found 5 essays containing the word Reklambyråer.

  1. 1. Structural sexism, “it's just a coincidence” : An interview study on the silence at Swedish advertising agencies

    University essay from Stockholms universitet/JMK

    Author : Charlotte Elgtberg; [2023]
    Keywords : Advertising agencies; Sexism; Silence; Structural discrimination; Organizational communication; Feminism; Reklambyråer; Sexism; Tystnad; Strukturell diskriminering; Organisationskommunikation; Feminism;

    Abstract : Sweden has been named one of the most equal countries in the world and is a role model for many. Despite this, there are hierarchies within companies that favor white middle-aged men. This has raised questions about what gender equality actually looks like in practice. READ MORE

  3. 2. On Brands and How They Are Adapted to Today’s Market

    University essay from Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

    Author : Damian Goreczny; [2013]
    Keywords : Brand Identity; Branding; Marketing; Advertising; New Consumer;

    Abstract : The main focus of this thesis is to study the efforts that marketers, companies, PR1- and advertising agencies are making in order to successfully evolve their brands in order to adapt them into today’s market. Today’s market is driven by the new consumer which is very different from its predecessor; consumers from just two decades ago. READ MORE

  4. 3. The importance of a portfolio when applying for work in the advertising industry - from the perspective of the applicant and employer

    University essay from Medie- och Informationsteknik; Tekniska högskolan

    Author : Ida Jansson; Jasmine Rosbäck; [2013]
    Keywords : portfolio; anställningsprocessen; reklambyråbranschen; arbetsansökan; reklambyrå; grafisk design; arbetsprover; portfolions betydelse;

    Abstract : Eftersom det ofta är hård konkurrens om arbeten inom reklambyråbranschen är det viktigt att den arbetssökande skiljer sig från mängden. För att göra det är det vanligt att den arbetssökande använder sig av en portfolio. READ MORE

  5. 4. "Reklam handlar om effekt och bang for the buck"

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Annika Stenlund; Jonna Nordheim; [2013]
    Keywords : Advertising agency; CSR; diversity; gender; social responsibility; advertising; stereotypes; Social Sciences;

    Abstract : Reklam kan inte ses som en isolerad kommunikation mellan företag och konsumenter, den existerar i samtiden, i en kontext och i ett samhälle som låter sig påverkas av den. Vad som exponeras i det offentliga påverkar de uppfattningar och föreställning människor har om omvärlden i ett långsiktigt perspektiv. READ MORE

  6. 5. Subject SexIQ - An improved sexual education for students in Jr. high school

    University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

    Author : Sophie Gudmann Knutsson; David Stenbeck; [2010]
    Keywords : ;

    Abstract : Communication is steadily becoming more and more important in human beings everyday life. All around us, companies, advertisement agencies and regular people are working hard to find proper channels to communicate their information. With this abundance of information around us, problems in sorting which information is important and correct vs. READ MORE