Essays about: "Alix Behmer"

Found 1 essay containing the words Alix Behmer.

1. 1. The Roles of Bloggers in Web 2.0

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alix Behmer; Alena Bazlova; [2013]
   Keywords : Blogging; Roles; Web 2.0; Social media; Marketing communication; Opinion leadership; Business and Economics;

   Abstract : This study examine the roles of bloggers in Web 2.0. Blogging is considered to be a fairly new phenomenon and blog authors are increasingly seen as producers of user-­generated content wielding influence on both their readers and respective industries. READ MORE