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1. 1. DOES ENVIRONMENTAL SUSTAINABILITY SELL? INVESTIGATING FACTORS FOR THE PURCHASE DECISION OF CRAFT BEER

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrea Huntzinger; Klara Lindblom; [2019]
   Keywords : Environmental sustainability; Purchase Decision; Purchasing Factors; Craft Beer; Small Scale; Business and Economics;

   Abstract : The purpose of this study is to investigate if and to what extent environmental sustainability is a contributing factor in the purchase decision of craft beer among young adults. In addition, the study aims to understand how different purchasing factors are related to each other in the craft beer purchase decision. READ MORE