Essays about: "Apple Premium Reseller"

Found 2 essays containing the words Apple Premium Reseller.

  1. 1. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden

    University essay from IHH, Företagsekonomi

    Author : Hung Tran; Dan Zhu; Nyambayar Tuya; [2012]
    Keywords : Long Tail; E-loyalty; Marketing Communications; Apple Premium Reseller;

    Abstract : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. READ MORE

  3. 2. The Store - The Physical Place of Branding

    University essay from Företagsekonomiska institutionen

    Author : Lina Karanikas; Torun Öhman; [2008]
    Keywords : Branding;

    Abstract : Abstract The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. READ MORE