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Found 2 essays matching the above criteria.

1. 1. When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emma Laurel Craven-Matthews; Asta Nordlund; Zakariae Fouzbi; [2021]
   Keywords : Ben Jerry s; Unilever; authenticity; brand identity; brand acquisition; brand structure; corporate brands; product brands; Business and Economics;

   Abstract : .... READ MORE

3. 2. The Nationalist Beauty Ideal

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elin Fransson; Asta Nordlund; [2021]
   Keywords : Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE