Essays about: "Attitude formation"

Showing result 11 - 15 of 53 essays containing the words Attitude formation.

  1. 11. GREEN SKEPTICISM : How green intentions can lead to brown choices

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Lundin; [2021]
    Keywords : CSR; green advertising; green washing; scepticism; consumer behaviour;

    Abstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE

  3. 12. Instrumental and Friendship Networking Between Swedes and Expats

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Caroline Dalén; Trang Nguyen Hoang Thu; [2021]
    Keywords : Instrumental networking; Forming friendships; Networking intention; Networking attitude; Expat;

    Abstract : This research paper concerns factors influencing interpersonal intercultural networking. More specifically, it covers the intercultural formation of instrumental relationships and friendships between Swedes and expats residing in Sweden. READ MORE

  4. 13. The Influence of Role Models on the Antecedents of Entrepreneurial Intentions: A Study Examining the Motivational Fit

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Michiel Gerard Hans van Hoorn; Willem van den Eijkel; [2021]
    Keywords : Role models; Entrepreneurs; Motives; Entrepreneurial intentions; Entrepreneurial self-efficacy; Attitude towards entrepreneurship; Business and Economics;

    Abstract : Decisions to engage in entrepreneurship are affected by role models and the examples they provide. This study seeks to deepen the insights of this relation, by testing the influence of a motivational fit between entrepreneurial role models (ERMs) and aspiring entrepreneurs on entrepreneurial intentions. READ MORE

  5. 14. Furniture rental – the new way to consume furniture? : Attitudes and intentions to choose furniture rental as an alternative consumption model

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Julia Buch; Jakob Trenk; [2021]
    Keywords : Attitude; Intention; TRA; Theory of Reasoned Action; TPB; Theory of Planned Behavior; furniture; renting; Sharing Economy; Collaborative Consumption; Access-Based Consumption; Product-Service-Systems; Germany;

    Abstract : Background: Fast furniture is a growing trend similar to fast fashion and fast food, implying that manufacturers produce large quantities of inexpensive furniture. At the same time, consumers use the furniture shorter and replace it more frequently. READ MORE

  6. 15. Students’ holiday air travel behaviors: a flyer’s dilemma

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Elena Zucchini; [2021]
    Keywords : Pro-environmental behaviors; holiday air travel; air transportation; climate change; students; theory of planned behavior; value-belief-norm theory; awareness-attitude behavior gap; contextual gap; cognitive dissonance theory; sustainable destination development;

    Abstract : Holiday air travel behaviors are nowadays a significant issue in relation to climate change and sustainable tourism. Indeed, transportation, and especially air transportation, have a significant role in climate change. READ MORE