Essays about: "Attitude formation"

Showing result 6 - 10 of 53 essays containing the words Attitude formation.

  1. 6. The "green" generation Z : An exploratory study on how greenwashing affects consumers' attitude formation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lovisa Larsson; Gustav Hansson; Alice Smygegård; [2022]
    Keywords : Greenwashing; Attitude formation; Attitude; ABC-model; Affect; Behavior; Cognition; Hierarchy of affects; Fast fashion;

    Abstract : Background: Consumers are today valuing sustaible brands and products, and green advertising has become an important part of marketing. Sometimes brand do not live up to their green claims and perform what is known as greenwashing. READ MORE

  3. 7. Kambili’s Journey to Dignity, and Self-empowerment : A Womanist Approach to Chimamanda Ngozi Adichie’s Purple Hibiscus

    University essay from Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

    Author : Nicky Nahida Lindecrantz; [2022]
    Keywords : change; Christianity; dignity; identity; Igbo tradition; interaction; liberal- and radical feminism; mimicry; Nigeria; patriarchal violence; postcolonialism; self-empowerment; womanism;

    Abstract : Using womanist theory as a theoretical framework, this study has analyzed identity formation and self-empowerment. Adichie is considered a feminist writer, but her ideals and ideas are very different from Western ideals and aim to survive and challenge patriarchal culture. READ MORE

  4. 8. Public Service – at your service? : A study of attitudes toward the public service broadcasting company SVT

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Else Mikkelsen Båge; [2022]
    Keywords : Public service broadcasting; post-broadcast democracy; audience fragmentation; Sveriges television; media consumption; SOM institute; public service; publikfragmentering; sveriges television; svt; mediekonsumtion; som-institutet;

    Abstract : Public service broadcasting is a longstanding broadcasting institution in Sweden. Being the most consumed and highly trusted media broadcasting institution on the market, it suffers both challenges and acclaim. It has become a highly politized matter. READ MORE

  5. 9. Processes of identity formation : The profound mechanisms of changing identities in the contemporary Ethiopian conflict

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Hampus Hartvigsson; [2022]
    Keywords : Ethiopia; conflict; ethnic identity; identity formation; social construction;

    Abstract : In the study of identity and conflict, much research has focused on a macro-perspective where two or more antagonists are in conflict of power. Social construction of identity, and more precisely identity as social categories that are changeable and the result of discourse, human thinking and action provides a picture of how identity may change as context changes. READ MORE

  6. 10. Adoption of Disruptive Technologies : Exploratory research into consumer attitude formation regarding Bitcoin adoption

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jonathan Saénger; Sahlin Marcus; Uhler Chris; [2021]
    Keywords : Attitudes; Bitcoin; Investors; ABC model; Attitude functions; Interviews; Thematic analysis;

    Abstract : Attitudes are based on motivations and are formed in anticipation that the person will handle similar information at a later date. Attitudes are, therefore, necessary collections of pre-determined behavioral intents toward certain information (Solomon et al., 2016). READ MORE