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Showing result 1 - 5 of 9 essays matching the above criteria.

  1. 1. AI Chatbots and Customer Loyalty among Gen Z

    University essay from Umeå universitet/Företagsekonomi

    Author : Jacob Björkman; Maja Jansson; [2023]
    Keywords : AI Chatbot; Customer loyalty; Gen Z Attribute;

    Abstract : The digitalization of society is a major trend that is currently transforming the businesslandscape (Parviainen et al., 2017, p. 63). Within this digital era, the AI chatbot hasemerged (Hsu & Lin, 2023, p. READ MORE

  3. 2. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty

    University essay from Umeå universitet/Företagsekonomi

    Author : Nine Cagnin; Manon Nicolas; [2022]
    Keywords : Generation Z; brand loyalty; attitudinal; behavioural; ethics; omnichannel experience; value for money; entertaining content; authenticity;

    Abstract : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. READ MORE

  4. 3. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Jacob Lundberg; Emil Svensson; [2022]
    Keywords : Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

    Abstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE

  5. 4. Socioeconomic Status And Attitudes Towards Immigration In The Republic Of Ireland

    University essay from Stockholms universitet/Sociologiska institutionen

    Author : Andrew Grier; [2021]
    Keywords : Immigration; Attitudes; Republic of Ireland; Socioeconomic Status; Attitudinal Dimensions;

    Abstract : Attitudes towards immigration in Ireland are the focus of this study and, more specifically, what aspects of life the native-born population perceive to be impacted by immigration into Ireland in 2018. This thesis uses two primary socioeconomic attributes of the native-born respondents as explanatory variables, focusing on education and income levels of the native-born population. READ MORE

  6. 5. Climate Change and Forced Migration : How Climate Refugees fit into EU Asylum Law

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Amanda Tedenljung; [2020]
    Keywords : climate change; climate refugees; European union; migration; teitiota; asylum law; climate migration; CEAS; Common European Asylum System;

    Abstract : Climate change is one of the greatest challenges facing humankind and its effects will hit the most vulnerable persons disproportionately hard. Several millions of people risk displacement due to environmental hazards, natural disasters and climate mediated conflicts, influencing migration patterns across the world. READ MORE