Essays about: "B2B Market"

Showing result 21 - 25 of 165 essays containing the words B2B Market.

  1. 21. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anna Petterson; [2022]
    Keywords : Sustainability activities; Brand equity; Brand identity; Brand reputation;

    Abstract : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. READ MORE

  3. 22. Positioning of premium priced kitchen knives in the German market : – A Case Study of Swedish SME Damasteel

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kristina Hartung; Emilia Hämäläinen; [2022]
    Keywords : SMEs; Internationalisation; Differentiation; Pricing strategies; Customers; B2B;

    Abstract : .... READ MORE

  4. 23. The Value Of Environmental Sustainability: A Shared Responsibility : An exploration of B2B companies in Sweden and their costs and benefits of selecting sustainable business partners, using ISO 14001 as a point of reference.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Robyn Nilsson Persson; Tindra Falk; [2022]
    Keywords : Environmental Sustainability; ISO 14001; Business-to-Business; B2B; Supplier selection; Sustainability positioning; Sweden; Costs; Benefits;

    Abstract : Background: The business-to-business (B2B) industry stands for a significant portion of the environmental issue, yet the customer is still having price, quality, and service as major determinants for the choice of suppliers. The difficulty on how to evaluate environmental factors is hence increasingly demanding. READ MORE

  5. 24. "The show must go on" : A Qualitative Study on How to Build Trust in International Business-to-Business Relationships During Covid-19

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linn Lundqvist; Moa Strandberg; Tyra Ljungman; [2022]
    Keywords : Business-to-Business Relationships; B2B; Trust; Trust Building; Covid-19; Crisis; High-End Selling; High-Quality Products;

    Abstract : The conditions in the international business market changed rapidly andunexpectedly when Covid-19 evolved into a pandemic in March of 2020. As a result of this, businesses had to adapt their operations to the new circumstances. The new circumstances implied, among other things, not being able to meet B2B customers in person. READ MORE

  6. 25. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE