Essays about: "B2B buyer behaviour"

Found 3 essays containing the words B2B buyer behaviour.

  1. 1. The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Sara Flyckt; Hanna Holmgren; Amanda Werner; [2019]
    Keywords : Online organizational buying behavior; display materials; digitalization; culture; buying process; buyer-selller relationship;

    Abstract : Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. READ MORE

  3. 2. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Adam Halldén Carlsson; Axel Dahlin; [2018]
    Keywords : B2B; Inbound Marketing; Digitalisation; SEO; SEM; Content Marketing; Buyer-Seller Relationship;

    Abstract : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. READ MORE

  4. 3. Organisational buying behaviour : Criteria and influences in the buying process within high commercial value restaurants

    University essay from IHH, Företagsekonomi

    Author : Charlotte Lindberg; Julia Hadmark; Linda Remahl; [2008]
    Keywords : Organisational buying behaviour; Pernod Ricard Sweden; restaurants; influencing factors; buyer criteria; high commercial value;

    Abstract : In 2005 the wine importer and supplier Pernod Ricard Sweden acquired Allied Domecq, a company with a wide assortment of wines. However, due to Pernod Ricard Sweden’s strategic focus on spirits the last decade they now experience a lack of knowledge of how to best sell and endorse wine to restaurants. READ MORE