Essays about: "B2B companies"

Showing result 16 - 20 of 219 essays containing the words B2B companies.

  1. 16. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    University essay from

    Author : Claas Uebler; Sophia Reinmund; [2023]
    Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

  3. 17. Implementation of Sustainable Business Models to Contribute to SDG 8 : Qualitative Analysis of Sustainable Business Models and their Contribution to SDG 8

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Hammad Irfan; Abbe Maksoud; Nikkita Lasker; [2023]
    Keywords : CSR; SDG; B2B; Economic growth; Sustainable business models; Employment;

    Abstract : Research question: How can B2B companies achieve sustainable business models by implementing SDG 8? Purpose: The main purpose of this research paper is to contribute to the understudied areas within sustainable development. The paper wishes to carry this out by looking into the ways in which business-to-business companies can achieve sustainable business models. READ MORE

  4. 18. Managing Demand Variability by Distinguishing between Internal and External Variability : Investigating the Requirements for Managing Demand through Demand Shaping in B2B Companies

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Ewelyn Strandberg; Ingrid Åsenius; [2022]
    Keywords : Demand shaping; Demand management; Demand variability; Internal demand variability; Forecasting; External demand variability; Integrating demand and supply; Styra efterfrågan; Variationshantering; Efterfrågevariation; Intern efterfrågevariation; Prognostisering; Extern efterfrågevariation; Integering av försäljnings- och leveransfunktioner;

    Abstract : Due to the increasingly uncertain environments that global supply chains operate within, both due to component shortages and other types of challenges, the possibility of managing demand variability and balancing it with supply capabilities is getting more challenging. The primary way to deal with these fluctuations in demand is by building flexibility in the supply chain to meet the variations that occur and keep the customers satisfied. READ MORE

  5. 19. Managing a diversified business model portfolio : A digital platform company perspective

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Viktor Andersson; Filip Möcander; [2022]
    Keywords : Business models; Business Model Diversification; Business Model Innovation; Business Model Integration; Cannibalization; Synergy;

    Abstract : In parallel with the popularization and widespread diffusion of the internet, interest in the concept of different business models (BM) has increased dramatically, attracting the attention of both scholars and managers alike (Dodgson, Gann and Phillips, 2013). As a result, an increasing number of businesses decide to establish themselves and compete in the digital arena (Lee, 2001); many of which are employing what is called a platform model capitalizing on the ability to operate with several BMs simultaneously (Gu, Kannan and Ma, 2018; Aversa, Haefliger, Hueller and Reza, 2021). READ MORE

  6. 20. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Svensson; Sanna Eriksson; [2022]
    Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE