Essays about: "B2B companies"

Showing result 21 - 25 of 219 essays containing the words B2B companies.

1. 21. A reduction in physical interaction : its effect on B2B relationships

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Niklas Sanfridsson; Johan Öhrn; [2022]
   Keywords : Digital interaction; Physical interaction; COVID-19 pandemic; Operational linkages; Social bonds; Cooperative norms; Trust; Business-to-business B2B relationship;

   Abstract : This study aims to examine how a business-to-business (B2B) relationship is affected by a decrease in physical interactions between firm representatives. Previous studies have shown that external events can affect B2B relationships but not how these effects take shape. READ MORE

3. 22. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Luyao Wang; Jonas Lundquist; [2022]
   Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

4. 23. Driving the Change - A qualitative case study on how the adoption of a new technology can influence, enable and hinder companies' resource integration processes in a B2B context

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Simon Taillefer Dellenholt; Jamil Summaq; [2022]
   Keywords : resource integration; service-dominant logic; hydrogen; heavy trucks;

   Abstract : Service-dominant logic moves the focus from goods to service provision, suggesting that all value is co-created as actors engage in exchange. Although resource integration is central to service-dominant logic as it is necessary in order for actors to create value, more empirical research is needed on the topic. READ MORE

5. 24. Value Determinants in Seed Stage SaaS Valuation : Main value determinants to consider when conducting a valuation of a seed stage SaaS company

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Emil Adeli; Daniel Nylund; [2022]
   Keywords : seed stage; valuation; value determinants; start-up; angel investors; venture capital; SaaS; software as a service; value drivers; seed stage; värdering; värdedeterminanter; start-up; ängelinvesterare; venture capital; SaaS; software as a service; värdedrivare;

   Abstract : One of the single biggest challenges for start-ups is to find the necessary funding to achieve growth. Software-as-a-service (SaaS) companies are no different and rely on seed stage investments to build and develop a service in order to acquire paying customers. READ MORE

6. 25. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Anna Petterson; [2022]
   Keywords : Sustainability activities; Brand equity; Brand identity; Brand reputation;

   Abstract : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. READ MORE