Essays about: "B2B sales"
Showing result 6 - 10 of 79 essays containing the words B2B sales.
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6. Unveiling the 'Rule of 40' : Exploring the Influence of Growth and Profitability on Valuation in the Nordic B2B SaaS Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Amidst the growth of the global Software-as-a-Service (SaaS) industry, researchers have begun to scrutinize current valuation methods when applied to SaaS firms, and investors have widely embraced and adopted their own rules of thumb for SaaS company valuation. One of which is the 'Rule of 40', which is characterized by growth and profitability. READ MORE
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7. Managing Demand Variability by Distinguishing between Internal and External Variability : Investigating the Requirements for Managing Demand through Demand Shaping in B2B Companies
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Due to the increasingly uncertain environments that global supply chains operate within, both due to component shortages and other types of challenges, the possibility of managing demand variability and balancing it with supply capabilities is getting more challenging. The primary way to deal with these fluctuations in demand is by building flexibility in the supply chain to meet the variations that occur and keep the customers satisfied. READ MORE
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8. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE
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9. The benefits and challenges in the B2B sales process derived from digitalization : And the augmentation of the hybrid work model
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Sales is one of the oldest professions and is still a vital part of any business. It keeps evolving because of digitalization and from the impact of covid-19. The covid-19 outbreak has had tremendous influence on multiple levels in organizations and for business all over the world. Consequently, there is also an opportunity in a crisis. READ MORE
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10. Digital Transformation of B2B Sales Organisations : A case study of a Swedish paper manufacturer
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : With the introduction of a fourth industrial revolution, new technologies are changing the behaviour of buyers in all markets. Coupled with an acceleration caused by the COVID-19 pandemic, manufacturers are now more than ever facing a pressure to digitally transform. READ MORE
