Essays about: "BUYING DECISIONS"

Showing result 21 - 25 of 84 essays containing the words BUYING DECISIONS.

  1. 21. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gao Wangshu; Wang Guanhua; [2020]
    Keywords : ;

    Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

  3. 22. Application of game theory in Swedish raw material market : Investigating the pulpwood market

    University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Author : Rami Al Halabi; [2020]
    Keywords : Game theory; Herfindahl-Hirschman index HHI ; duopsony; multiple regression; pulpwood; mixed strategy; Nash equilibrium; Spelteori; Herfindahl-Hirschman index HHI ; duopsony; multipel regression; massaved; mixad strategi; Nash jämvikt;

    Abstract : Studien går ut på att analysera marknadsstrukturen för två industriföretag(Holmen och SCA) under antagandet att båda konkurrerar mot varandragenom att köpa rå material samt genom att sälja förädlade produkter.Produktmarknaden som undersöks är pappersmarknaden och antas varakoncentrerad. READ MORE

  4. 23. Optimization of aftermarket logistics with dual supply chains for Sandvik AB

    University essay from Lunds universitet/Institutionen för teknisk ekonomi och logistik; Lunds universitet/Teknisk logistik

    Author : Gopalakrishnan Srinivasan; Akshay Hingmire; [2020]
    Keywords : Technology and Engineering;

    Abstract : Background: Aftermarket logistics is important for a manufacturing company to maintain customer satisfaction in the long run. However, the supply chain set for aftermarket parts is equally crucial as the original equipment. Modification or optimization of the logistics systems for slow-moving aftermarket items is inevitable. READ MORE

  5. 24. I choose Swedish! Or do I? : a case study at supermarkets concerning how managers market food produced in Sweden

    University essay from SLU/Dept. of Economics

    Author : Michaela Lagerqvist; Saga Sjöling; [2020]
    Keywords : sustainable marketing strategies; Swedish food; nudging; 4C’s; labeling; sustainability; ICA; locally produced food; dairy; meat;

    Abstract : In Sweden, the population is encouraged to choose food produced in Sweden. This is encouraged since food produced in Sweden includes many sustainable advantages like Sweden’s good conditions for cultivation, the food is produced in a safe way with low antibiotic use and good animal welfare. READ MORE

  6. 25. INVESTMENT ADVICE FROM INSIDERS : The impact of Insider Trading on Long-Term IPO Stock Performance in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Anton Leth; Jakob Vikström; [2020]
    Keywords : Initial Public Offering; Insider Trading; Stock performance; Sweden; Efficient Market Hypothesis; Agency Theory; Signaling Theory; Stakeholder Theory; Prospect Theory.;

    Abstract : This thesis analyzes and evaluates the relationship between insider trading and the long-term stock performance of Initial Public Offerings (IPO) in Sweden. The study looks at firms that recently conducted an IPO and how the stock performance of the firm is impacted by insiders making transactions in their own stock. READ MORE