Essays about: "BUYING DECISIONS"

Showing result 16 - 20 of 84 essays containing the words BUYING DECISIONS.

  1. 16. Social media reviews effect on consumers purchases intention & actual buying behavior in the beauty industry : -A cross-country comparison

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : yekbun Demirel; Piyumi Gangabada; [2021]
    Keywords : Social media reviews; purchase intention; actual buying behaviour; cross-country comparison;

    Abstract : Research Question: To what extent do social media reviews’ effect on the purchase   intention and actual buying behaviour of consumers differ in the beauty industry in a cross-country comparison?     Purpose:   The purpose of this study is to explore to what extent consumers in the beauty industry perceive the importance of social media reviews and if it has direct or indirect effect on either their purchase intentions or buying behaviors or if not on both. The aim is then to contribute to limited research available and to see if this connection differs with the country particularly between Sweden and Sri Lanka. READ MORE

  3. 17. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viola Eidmén; Olivia Törner; [2021]
    Keywords : Black Friday; Price Promotion; CSR; Sustainability; Brand Equity;

    Abstract : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. READ MORE

  4. 18. Vad påverkar konsumenters val och gör en livsmedelsprodukt attraktiv? : en studie om livsmedelsval i Nya Zeeland

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Matilda Gunnarsson; [2020]
    Keywords : ekologiskt; livsmedelskonsumtion; Nya Zeeland; köpbeteende;

    Abstract : Syftet med studien var att undersöka människors inställning till livsmedel de köper och var och hur de är producerade. Fokus var främst på ekologiska livsmedel, samt vad som motiverade konsumenterna i studien till ett visst köpbeslut. READ MORE

  5. 19. The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Armin Sohani; Tarek Fahmy; [2020]
    Keywords : Brand preference; consumer behaviour; buying behaviour; COVID-19 pandemic; Sweden; branding; price; quality; risk; loyalty; food; hygiene products;

    Abstract : The uncontrolled spread of COVID-19 pandemic has surpassed all the expectations. Nations closed their boarders; the economy is going into recession and the whole world is suffering from the emerged pandemic. READ MORE

  6. 20. Perceived Safety Risk and Information Search Behaviour for Rapid Transit Travel : A Descriptive and Explanatory Case Study of Stockholm’s Rapid Transit System

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Carl Jacobsson; Jens Hedström; [2020]
    Keywords : Consumer Behaviour; Percived Risk; Information Search; Rapid Transit; Search Behaviour;

    Abstract : By using perceived risk theory to research consumers' feeling of safety in rapid transit, this study brings insight to the limited research area of consumer perceived risk of travelling by rapid transit in the context of unsafe and unpleasant incidents and its effect on consumer search behaviour. The existing models of risk induced information behaviour are mostly relevant for complex decisions. READ MORE