Essays about: "BUYING DECISIONS"

Showing result 11 - 15 of 84 essays containing the words BUYING DECISIONS.

  1. 11. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  3. 12. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Leah Gentele; Mikaela Persson; [2022]
    Keywords : Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

    Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE

  4. 13. Skin in the Game: Should Investors Care About Manager and Board Member Ownership?

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Ludvig Hylander; Johan Åkesson; [2022]
    Keywords : Ownership Structure; Stock Price Performance; Insider Ownership; Incentives; Equity Ownership;

    Abstract : In this study, we investigate if companies where corporate insiders (board members and management teams) own a significant share of the company, have a better stock price performance than companies where corporate insiders own little or no shares. We use the Fama-French three-factor model to break down the stock price performance. READ MORE

  5. 14. Millennials’ experiences with second-hand shopping online : A qualitative study about experiences, decision-making, and sustainability

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Matti Hintz; Natalija Josipovic; [2022]
    Keywords : Second-hand online shopping; Millennials; Sustainability; Decision-making process;

    Abstract : Purpose - The purpose of this study is to investigate online shopping experiences and the perception of used goods among Millennials. This paper will assess how different aspect influences the Millennials' consumption of second-hand goods in a sustainable manner and regarding their decision-making process. READ MORE

  6. 15. Underlying motives affecting an original equipment manufacturer’s make-or-buy decisions in the reverse-flow of electric vehicle batteries

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Oscar Hjerm; Felix Drangel; [2021]
    Keywords : Capability; Make-or-buy; Electric vehicle battery; Case study; Ambiguity; Kapabilitet; Producera själv eller köpa; Elfordonsbatteri; Fallstudie; Osäkerhet;

    Abstract : Background: Electric vehicles have been getting increasing attention due to their possibility to deliver multiple environmental, social, and health benefits. This has started a technological shift from the traditional combustion engine towards electric vehicle batteries. READ MORE