Essays about: "BUYING DECISIONS"

Showing result 6 - 10 of 84 essays containing the words BUYING DECISIONS.

1. 6. Mimicking Claimed Alpha Generating Strategies

   University essay from Linköpings universitet/Produktionsekonomi

   Author : Patric Torén; [2023]
   Keywords : Momentum Strategy Mark Minervini Volume Excess return Nordic Market;

   Abstract : This research paper focuses on the implementation and evaluation of Minervini's momentum analysis techniques in an algorithmic approach. The study aimed to assess the limitations and challenges associated with executing Minervini's strategy in an algorithmic trading system. READ MORE

3. 7. Country of origin effect among food products : How country of origin affects Swedish consumers when buying food products

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Adam Danielsson; Johannes Regen; [2022]
   Keywords : Country of origin; Swedish consumers; Marketing;

   Abstract : Purpose: The purpose of this paper is to study how the country of origin affects Swedish consumers when buying food products. Both from a product and brand perspective for the use of business leaders and marketers. READ MORE

4. 8. The TikTok effect : A case study on emotional marketing through social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Camila Daniela Vasquez Rodriguez; [2022]
   Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

   Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

5. 9. Impulsive Buying Behaviour on BNPL Services

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
   Keywords : Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

   Abstract : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. READ MORE

6. 10. Varför börjar inte fler lantbrukare odla specialgrödor? : en kvalitativ intervjustudie med fokus på beteende

   University essay from SLU/Dept. of People and Society

   Author : Catrin Gustavsson; [2022]
   Keywords : Specialodling; theory of planned behavior; TPB; specialty crops; beteende; behavior;

   Abstract : Att utveckla ett lantbruksföretag i form av att köpa eller arrendera mer mark kräver mycket kapital. Ett sätt att öka värdet på en odling är att odla grödor med hög omsättning såsom specialgrödor. READ MORE