Essays about: "Beauty products"

Showing result 16 - 20 of 52 essays containing the words Beauty products.

1. 16. Social media reviews effect on consumers purchases intention & actual buying behavior in the beauty industry : -A cross-country comparison

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : yekbun Demirel; Piyumi Gangabada; [2021]
   Keywords : Social media reviews; purchase intention; actual buying behaviour; cross-country comparison;

   Abstract : Research Question: To what extent do social media reviews’ effect on the purchase   intention and actual buying behaviour of consumers differ in the beauty industry in a cross-country comparison?     Purpose:   The purpose of this study is to explore to what extent consumers in the beauty industry perceive the importance of social media reviews and if it has direct or indirect effect on either their purchase intentions or buying behaviors or if not on both. The aim is then to contribute to limited research available and to see if this connection differs with the country particularly between Sweden and Sri Lanka. READ MORE

3. 17. Goals, Goals, Goals! A critical discourse analysis of female empowerment in Bianca Ingrosso's YouTube vlogs

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Vera Mohlin; [2021]
   Keywords : female empowerment; postfeminism; influencers; femvertising; media visibility; youtube;

   Abstract : This qualitative study investigates the incorporation of female empowerment discourses in Swedish lifestyle influencer Bianca Ingrosso’s YouTube vlogs. The aim of the study is to gain a better understanding of what it means to be a feminist in the current Swedish media moment, where the influencer industry is a commonly found subject for debates concerning the tensions between feminism and postfeminism. READ MORE

4. 18. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

   University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi

   Author : Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
   Keywords : Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

   Abstract : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. READ MORE

5. 19. Development of training material for a process analysis tool in the paper industry

   University essay from KTH/Lärande

   Author : Sara Kristoffersson; [2020]
   Keywords : training material; e-learning; adult learning; self-directed learning; cognitive learning; process analysis tool; utbildningsmaterial; e-lärande; vuxnas lärande; självstyrt lärande; kognitivt lärande; processanalysverktyg;

   Abstract : Paperboard is accessible for everyone, such as packaging for provisions or beauty products. Paperboard consists of several layers of pulp and has different types of qualities depending on the material’s area of use. READ MORE

6. 20. The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products.

   University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

   Author : Lovisa Ingels; [2020]
   Keywords : Korea; K-beauty; Korean beauty; Korean Wave; Hallyu; country-of-origin; country-of-origin effect; country-of-manufacturing; nation branding;

   Abstract : The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. READ MORE