Essays about: "Beauty products"
Showing result 11 - 15 of 52 essays containing the words Beauty products.
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11. The effect of influencer marketing on the buying behavior of young consumers : A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : Background: In marketing today, influencer marketing has become a very efficient tool for companies within the beauty and fashion industry. With the utilization of social media and social media influencers, it become easy for brands to promote products and reach large audiences. READ MORE
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12. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. READ MORE
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13. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE
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14. Comparison and evaluation of time series forecasting models and their application in beauty retailing
University essay from Högskolan Dalarna/InformatikAbstract : The beauty industry has shown steady growth within the last decade and as more retailers move their product selections online, a lot of sales data can be generated. To improve sales and to meet the ever-increasing competition in the beauty retail sector, time series forecasting has potential in providing knowledge and guidelines in decision making to improve business performance. READ MORE
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15. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France
University essay from Umeå universitet/FöretagsekonomiAbstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE