Essays about: "Beauty products"

Showing result 6 - 10 of 52 essays containing the words Beauty products.

  1. 6. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Bingxin Li; Zikang Chen; [2023]
    Keywords : Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

    Abstract : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. READ MORE

  3. 7. Identity Construction through Consumer Collectives: A qualitative study on how consumers construct their identity within the beauty community on Tiktok

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Isabella Rammasi; Karólína Pétursdóttir; [2022]
    Keywords : Tiktok; Identity Creation; Consumer Collectives; Beauty Products; Consumer Tribes; Subcultures; Business and Economics; Social Sciences;

    Abstract : The study aims to develop an understanding of how consumers construct their identities through online communities on social media platforms. The paper will specifically look into the platform Tiktok, and moreover how consumers construct their identities within the beauty community on the platform. READ MORE

  4. 8. CLEO

    University essay from Lunds universitet/Industridesign

    Author : Nina Cherrug; [2022]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : For every cosmetic product a consumer buys, a new packaging (often plastic) is purchased together with it. Every year, this single-use behavior stands for 120 billion units of cosmetic packaging. For Europe alone, this is the equivalent of 5 packed Avicii Arenas. READ MORE

  5. 9. Making her feel like a fairy : a study of young women engaging with selfie applications in China

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Yilin Yang; [2022]
    Keywords : selfie; media engagement; self-representation; the gaze; human body; audience research; Social Sciences;

    Abstract : It’s not unusual for young people these days to take and edit a selfie. With the rise of consumerist culture and the popularity of mobile Internet, nowadays selfie applications, including beauty cameras and photo-beautification applications, have become the most well-accepted products/brands among Chinese women, who have grown accustomed to showing only one exquisitely edited face in digital photos without any dirt or blemishes. READ MORE

  6. 10. Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Olle Tallving; Carl Jonathan Balkow; [2022]
    Keywords : gender; stereotypes; advertising; Goffman; beauty products; visual communication; genus; stereotyper; reklam; skönhetsprodukter; visuell kommunikation; Social Sciences;

    Abstract : This paper aimed to investigate how advertising stereotypes can be challenged or reproduced and how gender is performed, in the context of an allegedly non-stereotypical company. In order to investigate this matter, we conducted a multimodal social semiotic analysis of the Swedish company Estrid, whose razor blades are communicated to all humans. READ MORE