Essays about: "Brand Smartphone apple"

Found 2 essays containing the words Brand Smartphone apple.

  1. 1.   Students Brand Preferences Between Apple and Samsung  Smartphone

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Mac Anthony Nzube Ezeh; Maha Al-Azzawi; [2012]
    Keywords : Brand equity; brand identity; Smartphone;

    Abstract : Date                                    May 2012 University                          Mälardalen University                                             School of Sustainable Development of Society and Technology Course                               Master Thesis, EFO 705 Authors                              Maha Al-azzawi & Mac Anthony Tutor                                  Carl G Thunman Examiner                           Ole Liljefors Title                                    Students Brand Preferences between Apple and Samsung Smartphone Purpose of the Study        Is to compare student brand preference between Apple and Samsung Smartphone Methodology                     Quantitative research approach  Conclusion                         This study showed that brand with high value of brand equity and identity would result in having high brand preference among students. The findings reveal that Apple has stronger brand preference more than Samsung among students. READ MORE

  3. 2. Brand loyalty in Smartphone

    University essay from Företagsekonomiska institutionen

    Author : Mulugeta Z Forsido; [2012]
    Keywords : Smartphone; Brand loyalty; Customer satisfaction; Perceived quality; Brand image; Brand switching cost; Customer product involvement; Sweden;

    Abstract : Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and the independent variablescustomer satisfaction, perceived quality, brand experience, brand image, brand switching costand product involvement. READ MORE