Essays about: "Brand feelings"

Showing result 11 - 15 of 40 essays containing the words Brand feelings.

1. 11. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Aniena Francis; [2022]
   Keywords : Product development branding strategy cultural value colour in india colour and textile;

   Abstract : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. READ MORE

3. 12. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

   University essay from

   Author : Joanna Kedzior; Marie Tiberg; [2022]
   Keywords : Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

   Abstract : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. READ MORE

4. 13. Door closing sound quality related to door sealing stiffness

   University essay from KTH/Marcus Wallenberg Laboratoriet MWL

   Author : Riccardo Derton; [2021]
   Keywords : Door Closing Sound Quality; Customer’s Perspective; Psychoacoustics; Acoustic Analysis; Wavelet Analysis; Artificial Head; Door Closing Motion; Door Seals; Door Sealing Stiffness; Stiffness Analysis; Ljudkvalitet vid dörrstängning; Kundperspektiv; Psykoakustik; Akustisk analys; Wavelet analys; Konstgjort huvud; Dörrstängningsrörelse; Dörrtätningar; Styvhet i dörrtätningar; Styvhetsanalys;

   Abstract : The door closing action is a recurrent situation when using a vehicle, and its sound is therefore a common sensation, which would elicit pleasant feelings. Sensory pleasantness is an important aspect in terms of customer’s perspective, and it can be a contributing factor when deciding to buy or not a specific vehicle. READ MORE

5. 14. Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Elin Thorén; Gabriella Yngvesson; [2021]
   Keywords : Body Diversity; Instagram Advertising; Generation Y; Fast Fashion; Brand Attitudes; Purchase Intentions;

   Abstract : Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. READ MORE

6. 15. DEMYSTIFYING EXCLUSION FROM AN INCLUSIVE LIFESTYLE: The case of surf industry branding

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Amber Esseline Dors; [2020]
   Keywords : Social inclusion; Social exclusion; Industry branding; Customer relations; Responsibility; Sport; Surfing; Social Sciences;

   Abstract : Empirical data of this thesis is based on qualitative methods and answers to the research question: How does branding by actors affiliated with the surfing community enact social inclusion or exclusion? Empirical data demonstrates that branding does not play an essential role in the social inclusiveness of local surfing communities. Not least, marketing communication executed by the biggest representative actors (e. READ MORE