Essays about: "Brand feelings"

Showing result 21 - 25 of 40 essays containing the words Brand feelings.

  1. 21. The life of the fashion blogger : an exploratory study of self-identity and self-presentation on personal style bloggers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Andrea Simunic; [2017]
    Keywords : fashion bloggers; personal style blog; self-identity; self-presentation;

    Abstract : Background:   The phenomenon of the 21st century, fashion bloggers, are having something that the glossy fashion magazines and fashion advertisements never had – a personal touch through their identity. Through sharing experiences, opinions and feelings about garments, shopping and other fashion related subjects, fashion bloggers share their self. READ MORE

  3. 22. Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Nylander; Joel Wallgren; [2017]
    Keywords : Logo; colors; consumer attitudes; ABC-model; congruence;

    Abstract : Course/Level: 2FE21E, Undergraduate Bachelor Thesis Authors: Pontus Nylander and Joel Wallgren Date: 2017-05-24 Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study. Keywords: Logo, colors, consumer attitudes, ABC-model, congruence. READ MORE

  4. 23. Investigating the Consumer Emotions of the Volkswagen Dieselgate

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Agnes Liska; Fanny Johansson; [2016-06-29]
    Keywords : Consumer feelings; Emotional research; Dieselgate; Volkswagen; Brand heritage; Brand disaster; Scandal;

    Abstract : .... READ MORE

  5. 24. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Mathilde COUASME; Julie GURGEY; [2016]
    Keywords : Airlines; experiential marketing; experience; loyalty; sense; emotions; feeling;

    Abstract : Title: Airlines experiential marketing: gaining and retaining customers Research Question: How do airlines use the experiential marketing to gain and retain consumers? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Airlines, experiential marketing, experience, loyalty, sense, emotions, feelings Purpose: The aim of this research is to understand how airlines’ users can be acquired and kept thanks to experiential marketing. This study allows analysing the news consumers’ expectations and how companies adapt their strategies to meet customers’ needs thanks to experiential marketing. READ MORE

  6. 25. Product Adoption Design of Ergonomic Aid Utilizing Eye Tracking Technology

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Malin Daleke; Ida Nilsson; [2015]
    Keywords : ;

    Abstract : Tobii Dynavox is developing a product called Ergo, which is an ergonomic aid utilizing eyetracking technology. Its purpose is to ease physical pain related to computer work by enabling the user to navigate their computer with their eyes. READ MORE