Essays about: "Brand owners."

Showing result 16 - 20 of 63 essays containing the words Brand owners..

  1. 16. Varumärkesidentitet och varumärkesbild på svenska gårdsbutiker : en kvalitativ studie på etablerade gårdsbutiker

    University essay from SLU/Dept. of People and Society

    Author : Fathima Uvais; Herman Karlsson; [2020]
    Keywords : varumärkesbild; varumärkesidentitet; gårdsbutiker; brand image; brand identity; farm shops;

    Abstract : Varumärkesidentiteten och varumärkesbilden är något som finns med i många företags strategiska planering. Genom att planera sin varumärkesidentitet och tydligt förmedla den till sina kunder ökar chansen att etablera ett starkt varumärke som klarar sig länge på marknaden. READ MORE

  3. 17. Influence of Social Media on Brand Awareness : A Study on Small Businesses

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Naveed Ahmad; eduardo Guerrero; [2020]
    Keywords : Social Media Marketing; Small Businesses; Brand Awareness; Advertisements;

    Abstract : Title: Influence of Social Media on Brand Awareness: A Study on Small Businesses Authors: Eduardo Guerrero, Naveed Ahmad Supervisor: Maria Fregidou-MalamaExaminer: Daniella Fjellström Date: 2020 – January Aim: The aim of this research study is to find the influence of social media marketing in smallbusinesses to create or increase brand awareness. Additionally, this study will analyze the rolethat social media platforms have in the relationship between customers and companies after theyare aware of the brand. READ MORE

  4. 18. Undersökning av digital marknadsföringsstrategi

    University essay from SLU/School for Forest Management

    Author : Viktor Svedlund; [2020]
    Keywords : digitalisering; digital marknadsföring; sociala medier;

    Abstract : Företag står under ständig utveckling och en drivkraft att öka sin omsättning och stärka sitt varumärke. För att nå ut med sin produkt, tjänst eller kännedom om varumärket så marknadsför sig företag. READ MORE

  5. 19. Destination branding through local food products: The case of Südtirol / Alto Adige

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Edoardo Macelloni; Florian Felder; [2020]
    Keywords : Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

    Abstract : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. READ MORE

  6. 20. Socially Sustainable Office Buildings - A better business for everyone

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Dunja Kantola; [2020]
    Keywords : Certification; Green Building; Social Sustainability; WELL Building Standard; Employer Branding; Risk Society;

    Abstract : Buildings account for 39 per cent of the global greenhouse gas emissions, therefore the way buildings are constructed and utilized plays an important role in the transition to a sustainable future. Environmental Certification Systems (ECS) functions as a catalysator for sustainable solutions within the building industry and is seen as a hygiene factor for property owners today. READ MORE