Essays about: "Brand owners."

Showing result 21 - 25 of 63 essays containing the words Brand owners..

1. 21. Understanding influential factors in the choice of the selection process : A neglected aspect of the research literature on business incubators

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Frida Nilsson; Karin Sundbeck; [2019]
   Keywords : Business Incubators; Selection process; National Incubator Program; Organizational factors; External factors; Government-funded.; Företagsinkubatorer; Selektionsprocess; Nationella inkubatorprogrammet; Organisatoriska faktorer; Externa faktorer; Offentligt finansierade;

   Abstract : The purpose of this study is to enhance the understanding of what factors influence the choice of the selection process in government-funded business incubators. The study was conducted as an abductive multiple case-study of selection processes in Swedish government-funded business incubators. READ MORE

3. 22. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

   University essay from Lunds universitet/Avdelningen för modevetenskap

   Author : Isabelle Pandeya; [2019]
   Keywords : public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

   Abstract : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. READ MORE

4. 23. The role of Communication, Environmental Sustainability and Innovation in Premium Primary Packaging Strategy

   University essay from Högskolan i Gävle/Avdelningen för industriell ekonomi, industridesign och maskinteknik

   Author : raghda tarig; Gustav berg; [2019]
   Keywords : Premium primary packaging; packaging strategy; competitive advantage; exclusivity;

   Abstract : Purpose: The purpose of this research is to provide information about premium consumable companies’ packaging strategy related to communication, environmental sustainability and innovation. Additionally, it studies how the areas mentioned can provide the companies with a competitive advantage. READ MORE

5. 24. Disruptive innovation theory in the paper- and packaging industry : Applying Clayton Christensen in a new context

   University essay from Uppsala universitet/Institutionen för teknikvetenskaper

   Author : Joakim Strömberg; Philip Thorman; [2019]
   Keywords : Disruptive innovation theory; Innovation; paper- and packaging industry; Christensen;

   Abstract : The paper- and packaging industry has for a long time transitioned from a production-focused industry towards a customer-orientation – today the customers have become fundamental. Managers are searching for ways to create superior innovations in the industry which can compete against the oil-based solution, i.e. plastic. READ MORE

6. 25. Why Brands Still Cause Trouble : Revisiting Holt's dialectical theory of consumer culture and branding

   University essay from

   Author : Luis Grau; Andrei Vanetski; [2018]
   Keywords : brands; consumers; consumer culture; instagram; influencers; marketing; micro-celebrity; endorsement; Bourdieu s habitus; lacan s discourse;

   Abstract : The rise of social media in general and Instagram in particular has enabled a new type of celebrities, called micro-celebrities, that nowadays are being increasingly used by companies to endorse their products or establish their brands. While celebrity endorsement as a type of stealth branding together with some other marketing techniques characteristic of postmodernism were predicted to be unveiled and scorned by consumers (Holt, 2002), there are signs that through the practices of micro-celebrities, the language and logic of marketing have become even more ubiquitous in our contemporary social life (Khamis et al. READ MORE