Essays about: "Brand position"

Showing result 6 - 10 of 164 essays containing the words Brand position.

1. 6. The Road Towards Service-Integrated Offerings for Product-Centred Manufacturing Firms : A Case Study within Husqvarna

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Kajsa Ivarsson; Eric Seing; [2023]
   Keywords : ;

   Abstract : In recent years there has been an increase in servitisation amongst manufacturing firms. Change could be inevitable to stay competitive in this fierce innovative environment and is therefore an ongoing topic that needs to be addressed. READ MORE

3. 7. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   University essay from Umeå universitet/Företagsekonomi

   Author : Emelie Rantatalo; Linda Jonsson; [2023]
   Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

4. 8. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

5. 9. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zehui Sun; Xiaoyuan Cheng; [2023]
   Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

   Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

6. 10. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE