Essays about: "Branding new product"

Showing result 1 - 5 of 63 essays containing the words Branding new product.

  1. 1. The TikTok effect : A case study on emotional marketing through social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Camila Daniela Vasquez Rodriguez; [2022]
    Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

    Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

  3. 2. Developing a digital tool for innovating on circular strategies

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Matilda Larson; Alexi Ramskog; [2022]
    Keywords : ;

    Abstract : The continuing advancement of technology and increase of consumption globally in recent decades has led to severe environmental problems related to exploitation of natural resources. Circular Economy (CE) is an approach with the possibility for businesses of using material and energy resources more efficiently, keeping products or material in the loop for longer. READ MORE

  4. 3. The process of creating an identity : Designing a product series of EV chargers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Gustav Hellström; [2022]
    Keywords : Design Process; Electric Vehicle Charger; Interaction design; Product Development;

    Abstract : The world is quickly changing and the transition away from fossil fuels is occurring at a rapid pace. The car industry has experienced a radical change in the last years replacing combustion cars with electrical ones. READ MORE

  5. 4. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Aniena Francis; [2022]
    Keywords : Product development branding strategy cultural value colour in india colour and textile;

    Abstract : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. READ MORE

  6. 5. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : James Brattström; Hugo Röken; Hanna Welander; [2021]
    Keywords : Blands; Brand Personality; Positioning; Me-too brand; Business and Economics;

    Abstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE