Essays about: "Business Strategic Alliance"

Showing result 6 - 10 of 32 essays containing the words Business Strategic Alliance.

1. 6. Co-creation as a Market Entry Strategy : Key areas to consider when entering a market by co-creating digital HR-tools

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Linnea Ahlgren; Ahlstrand Rebecca; [2017]
   Keywords : Market entry strategy; co-creation; human resources; human resource management; network approach; strategic alliance; early stage company; business strategy; product development; digitalization; Marknadsinträdesstrategi; co-creation; personalfrågor; personalavdelning; network approach; strategisk allians; nyföretagande; affärsstrategi; produktutveckling;

   Abstract : Due to digitalization, companies face a wide range of opportunities and challenges when it comes to attracting, recruiting and retaining talents. To meet these, companies need to present and achieve originality regarding values and corporate culture. One possible solution to this may be customized Human Resource tools. READ MORE

3. 7. Social media as a marketing tool versus strategic alliance acomparison.

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Mikael Kjellnäs; [2015]
   Keywords : Social media; Startup; Strategic alliance;

   Abstract : This report is based on two different approaches that companies could use in order to develop their business. These approaches are: Social Media Marketing and Strategic Alliances. A detailed theory study explains what these approaches are and how they are used. This study was done from a startup company’s point of view. READ MORE

4. 8. Third party logistics development : An investigation of factors influencing third party logistics companies’ success in China based on two case studies

   University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Guobin Li; [2014]
   Keywords : TPL; third party logistics; 3PL; logistics service provider;

   Abstract : China has undergone rapid economic development. The growth has led to rapid development of logistics industries, especially the third party logistics (3PL) business. Many international 3PL companies have entered this market. READ MORE

5. 9. Tourism alliances:  The case of Hälsingland and Finnforest

   University essay from Avdelningen för ekonomi

   Author : Michele Salvati; Anna Skouri; [2013]
   Keywords : Tourism sector; strategic alliances; tourism alliances; tourism sector; experience; tourism managers;

   Abstract : ABSTRACT Title: Manager’s perspectives within Tourism Alliances: the cases of Hälsingland and Finnforest Level: Final assignment for Master Degree in Business Administration Authors: Michele Salvati and Anna Skouri Supervisor: Maria Fregidou-Malama Date: 2013 - May Aim: This study investigates the most important advantages and disadvantages of being a member of tourism alliances. Furthermore, this project illuminates the importance of the experience within the alliance. READ MORE

6. 10. Dynamic Capabilities in IT-assisted Alliance Creation: A Study of Higher Education Institutions

   University essay from Institutionen för datavetenskap, fysik och matematik, DFM

   Author : Tarik Mehmedovic; [2012]
   Keywords : Dynamic capabilities; microfoundation; competitive advantage; IT-assisted higher education institutions; partnership; alliance; ad-hoc behavior; discontinuity; volatility;

   Abstract : Dynamic capabilities, a relatively new concept in strategic management, are subject to a variety of streams and points of view in the available literature, where the focus is still mainly on debating the general concepts, overall frameworks and classifications. The current consensus is that dynamic capabilities are highly context-based, depending on firm types, timeframes and a variety of other factors. READ MORE