Essays about: "Business-to-Consumer relationships"
Showing result 1 - 5 of 9 essays containing the words Business-to-Consumer relationships.
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1. How to Mitigate Negative Changes on Consumer Behavior during Crises
University essay from Uppsala universitet/Uppsala universitet Samverkan (UU Samverkan); Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of the thesis is to gain more insights into the factors of business-to-consumer (B2C) relationships and how they can be used to mitigate negative changes in consumer behaviors during crises. In today's changing landscape, companies are faced with the challenge of understanding and managing consumer behavior in moments when they are hit by unpredictable events in the form of crises, where the importance of B2C relationships can have a significant influence on consumer behavior. READ MORE
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2. Fighting Food Waste with Food Sharing Platforms? A quantitative analysis of consumers’ repurchase intention on profit food sharing platforms
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Food waste could cause problems in society, the economy, and the environment, which is regarded as a global problem. In advanced countries, the majority of food waste happens in the retailer-consumer interface. READ MORE
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3. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE
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4. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE
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5. The Emergence of Collaborative Economy : Towards a Changing Relational Mindset
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The arising economic phenomenon collaborative economy challenges the traditional relationship between producer, retailer and consumer, where the shift has changed to consumers valuing access over ownership. With the help from semi-structured interviews with company representatives using either a traditional business model or/and a collaborative business model in the transportation and accommodation industry, this thesis aims to investigate how this shift is affecting the relationship between companies and consumers. READ MORE
