Essays about: "Alice Gustavsson"

Found 1 essay containing the words Alice Gustavsson.

  1. 1. How to Mitigate Negative Changes on Consumer Behavior during Crises

    University essay from Uppsala universitet/Uppsala universitet Samverkan (UU Samverkan); Uppsala universitet/Företagsekonomiska institutionen

    Author : Alice Gustavsson; Elshawa Amany; [2023]
    Keywords : Consumer Behavior; Crisis; Economic Instability; B2C Relationships; Trust; Commitment; Communication;

    Abstract : The purpose of the thesis is to gain more insights into the factors of business-to-consumer (B2C) relationships and how they can be used to mitigate negative changes in consumer behaviors during crises. In today's changing landscape, companies are faced with the challenge of understanding and managing consumer behavior in moments when they are hit by unpredictable events in the form of crises, where the importance of B2C relationships can have a significant influence on consumer behavior. READ MORE