Essays about: "CGI influencers and social media"

Found 2 essays containing the words CGI influencers and social media.

1. 1. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

   University essay from Umeå universitet/Företagsekonomi

   Author : Mattias Arusell; Magdalena Pettersson; [2022]
   Keywords : CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

   Abstract : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. READ MORE

3. 2. The Colonized Cyborgs : A feminist postcolonial perspective and intersectional exploration of feminized digital avatars in the West

   University essay from Stockholms universitet/Institutionen för etnologi, religionshistoria och genusvetenskap

   Author : Sara Margrét Sigurðardóttir; [2020]
   Keywords : CGI influencers and social media; feminist postcolonial theory; the Other; cyborgs; intersectionality; critical discourse analysis;

   Abstract : Colonial legacies continue to impact representational practices in contemporary society. Social media platforms have provided a patriarchal marketplace in which female bodies become commodifiable products as ‘influencers’ and processes of racialisation and Othering are reproduced. READ MORE