Essays about: "Camille PELAT"

Found 1 essay containing the words Camille PELAT.

  1. 1. Blogs as a new tool of communication and promotion of fashion brands : How do fashion companies make use of bloggers as a new tool of communication to promote their brands?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Camille PELAT; Madeleine CABOT; [2016]
    Keywords : branding; fashion; fashion brands; fashion blogs; bloggers; online communication; web 2.0; social media; word-of-mouth;

    Abstract : Title: Blogs as a new tool of communication and promotion of fashion brands. Research question: How do fashion companies make use of bloggers as a new tool of communication to promote their brands? Purpose: The purpose of this study is to observe and explore how the fashion brands use bloggers and their blogs as a new method to advertise and communicate about them and their products to consumers. READ MORE