Essays about: "China consumer"

Showing result 11 - 15 of 155 essays containing the words China consumer.

  1. 11. Sustainability and Fast Fashion : Exploring Factors Influencing Consumer Behavior Among Young Generation in China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yaoyao Li; Tian Xin; Daiyan Zhang; [2023]
    Keywords : fast fashion; consumer behavior; Chinese young generation; sustainability;

    Abstract : The rise of fast fashion in the global fashion industry has changed the consumption patterns of consumers. However, fast fashion consumption patterns are unsustainable and constitute a risk to environmental and social sustainability. READ MORE

  3. 12. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Shuqiao Yang; [2023]
    Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

  4. 13. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Qian Lu; Cong Liu; Yiran Chen; [2023]
    Keywords : live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

    Abstract : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. READ MORE

  5. 14. An Exploratory Study on the Rwandan Fashion and Textile Industry

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Marie Joana Kagayo; [2022]
    Keywords : Sustainable Development; Made in Rwanda; textiles; China-in-Africa; East African Community; Import Restriction;

    Abstract : Following the banning of imported textiles, the Government of Rwanda introduced the “Made in Rwanda” policy in 2015 to encourage local domestic markets and the citizens of the country to buy Rwandan-made products. This thesis evaluates the impact of the import restrictions or the “Made in Rwanda” policy on the Rwandan people so far. READ MORE

  6. 15. Agricultural-induced deforestation emissions and drivers of agricultural land use change in Indonesia

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Alida Johannsen; [2022]
    Keywords : Deforestation; Agricultural Trade; Land use; Structural Decomposition Analysis; Multi regional Input-Output; Indonesia; Business and Economics;

    Abstract : Tropical deforestation, primarily driven by the expansion of agricultural land use, is responsible for significant global CO2 emissions, threatening current climate goals. Indonesia experiences one of the highest deforestation rates, endangering its rich biodiversity and human health. READ MORE