Essays about: "Chinese automobile market"

Showing result 6 - 10 of 16 essays containing the words Chinese automobile market.

  1. 6. Cost Reduction in the Automobile Industry : Case Studies of the Chinese market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : zhou mengxiao; ZHIRAN XU; [2013]
    Keywords : ;

    Abstract : .... READ MORE

  3. 7. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation

    University essay from Företagsekonomiska institutionen

    Author : Lili Cai; Yun Cao; [2013]
    Keywords : Volvo Car Corporation; Brand equity; Customer perception; Marketing mix; Chinese automobile market;

    Abstract : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. READ MORE

  4. 8. Technology transfer in the Chinese automotive industry: the acquisition of Volvo Cars by Geely Automobile as a potential new role model for the Chinese car manufacturers

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Maksym Vorobyov; [2013]
    Keywords : Volvo; Geely; China; automotive industry; technology transfer; Business and Economics; Science General;

    Abstract : The dramatic shifts that occurred to the Chinese economy in the recent decades led to the emergence of companies that have fulfilled the internal market needs and now try to compete on the global level. Among others, Chinese automotive industry is currently struggling to establish its products in the markets of developed countries; however, the results are modest due to low level of technological development. READ MORE

  5. 9. Volvo Car Corporation and its Potential Market in East Coast China

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Zhenhui Ma; [2012]
    Keywords : Automobile consumption; Volvo Car Corporation; Volvo automobiles; Chinese consumers; Shanghai; Social Sciences;

    Abstract : With the rapid growth of Chinese economy, China has surpassed America and become the biggest automotive market. After Zhejiang Geely Holding Group acquired Volvo Car Corporation in 2010, China was targeted to be its future biggest market in both producing automobiles and sales around the world. READ MORE

  6. 10. A Research on the Process of Knowledge Transfer : A Case Study of Automobile Industry in China 

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Jie Shao; Michal Dzwolak; [2012]
    Keywords : Knowledge Transfer; Absorptive Capacity; Chinese automobile industry; SAIC; Government; Stages; Development; International Joint Venture;

    Abstract : Before 1950, the Chinese automobile industry did not exist, let alone manufacturing passenger cars. Currently, the Chinese automobile market has become the largest market in the world. Chinese companies have launched their own brand of passenger cars to compete with other international companies in the world only in 30 years. READ MORE